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Kristin Ess Hair The One Purple Shampoo uses ultra-violet pigments to instantly tone natural and color treated blondes + brunettes while gently cleansing. If you like ashy or pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.
cruelty free I keratin safe
free of sulfates, parabens, phthalates + silicones
Water, Sodium Lauroyl Sarcosinate, Lauryl Glucoside, Fragrance, Lactic Acid, PEG-120 Methyl Glucose Dioleate, Sodium Lauroyl Lactylate, Algin, Carrageenan, Coco-Glucoside, Hydrolyzed Keratin, Chitosan, Xanthan Gum, Salvia Hispanica Seed Oil, Cocos Nucifera (Coconut) Oil, Gelidiella Acerosa Extract, Hypnea Musciformis Extract, Sargassum Filipendula Extract, Litchi Chinensis Pericarp Extract, Caprylic/Capric Triglyceride, Polyquaternium-10, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Disodium EDTA, Sorbitol, Glycerin, Methylisothiazolinone, Methylchloroisothiazolinone, Basic Violet 1.
1. Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. (If you have super light blonde or porous hair, mix half purple shampoo + half regular shampoo to dilute the tone intensity so your hair doesn’t grab lavender tones.)
2. Apply to wet hair, massage into your scalp to create a rich lather.
3. With purple shampoo you want to make sure you apply more product where you see more brass. I like to let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then I let it run through the ends as I shampoo.
4. Rinse well and follow with conditioner or a hydrating mask.