Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
Pour the gel colourant into the developer crème and shake well.
Apply from root to tip, then massage to ensure the colour is evenly spread. Leave in for 30 minutes.
Rinse with warm water until water runs clear. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
Dare to colour with L'Oréal Paris Préférence!
Préférence Extreme Platinum offers lightening with Brass-defying care that lightens up to 8 levels. Contains no Ammonia for a pleasant smell.
L'Oréal Paris Préférence Extreme Platinum gives you a pure and brilliant platinum colour. Experience up to 8-level lightening power, with Préférence's most advanced technology of extreme lightening performance. The Brass-Defy Conditioner contains an Anti-Brass Complex that provides cool colour pigments to help protect against brassiness, while leaving hair soft to the touch. Use the conditioner week after week for up to 8 weeks of use, to preserve the purity and luminosity of your platinum. Contains no ammonia for a pleasant smell. Recommended for dark blonde to brown hair. Not recommended on predomininantly grey or heavily highlighted hair.
Boxed Contents: 1 Pack
Size: 1 Unit
• Lightens up to 8 levels
• No ammonia for a pleasant smell
• Brass-defying conditioner protects against yellow tones
• Leaves hair soft to the touch
• Conditioner lasts up to 8 weeks
AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
POTASSIUM PERSULFATE • SODIUM METASILICATE • SODIUM PERSULFATE • CI 77891 / TITANIUM
DIOXIDE • SILICA [NANO] / SILICA • KAOLIN • EDTA.
AQUA / WATER • CETEARYL ALCOHOL • ETHANOLAMINE • PROPYLENE GLYCOL • DECETH-3 • LAURETH-12
• OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE
[NANO] / SILICA DIMETHYL SILYLATE • CARBOMER • EDTA • PARFUM / FRAGRANCE
AQUA / WATER • PARAFFINUM LIQUIDUM / MINERAL OIL • HYDROGEN PEROXIDE • CETEARYL ALCOHOL •
SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR
OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE
AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CETYL
ALCOHOL • C12-15 ALKYL BENZOATE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • SODIUM
HYDROXIDE • HYDROXYETHYLCELLULOSE • HYDROXYANTHRAQUINONEAMINOPROPYL METHYL
MORPHOLINIUM METHOSULFATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • FUMARIC ACID •
ISOPROPYL ALCOHOL • CITRIC ACID • CETRIMONIUM CHLORIDE • PARFUM / FRAGRANCE.
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Follow the instruction leaflet inside.
Hair colourants can cause allergic reactions. Remember to conduct an allergy test 48 hours before each time you colour even if you have already used colouring products before.