We all know babies need bubbles, but often the biggest bubbles in town are made by Sodium Laureth Sulphate. MooGoo has taken a different approach, combining 5 natural cleansers that bubble fairly well, although not as long-lasting as the ones that come from SLS. To further condition and replenish delicate baby skin, MooGoo added in some super soothing ingredients like Colloidal Rice Bran, leaving baby as soft as a baby's.... well you know.